Regardless as to whether you’re starting a new business or your current company has been around for a while and you’ve decided it’s time to revamp your website, you’ll want to make sure your website is SEO optimized. Not only is a page 1 ranking something to be proud of, it can also help attract new customers.
Below are just a few of the things that can help ensure your website ranks well.
Choose the right domain
Before you rush out to buy a domain name, be sure to give it some thought. For example, if you own an interior design firm and you choose “AngiesThings.com,” the search engine crawlers won’t have any indication as to what your website is about. Choosing a name such as AngiesInteriorDesign.com would serve you a lot better.
Several years ago, a friend of one of our employees was thinking about starting a business. She asked our employee her thoughts on calling this business Good Vibrations (which would have prompted this woman to purchase that same domain name.) In that this was going to be a party planning business (and not an adult bookstore) our employee pointed out that Good Vibrations might not be the best choice.
Suffice to say, the now business owner went in a different direction.
Speak with an online marketing expert
SEO best practices are constantly changing- and you’ll want to ensure you’re staying on top of what’s current. For example, making sure your website has a responsive design is still important, but today, ensuring your website is optimized for voice search (such as Hey Siri, Alexa, etc.) is equally important.
Setting up a website to ensure it ranks well, the day it goes live, can be a challenge, especially if you don’t have a background in online marketing. For more information on current SEO best-practices, the updates that are on deck for later this year, or to learn more about how working with a digital marketing agency can help ensure potential customers can find you, we can help.
The team at WBN Marketing of Florida has dozens of years of combined experience in helping business owners just like you develop eye-catching, informative, well-ranking websites. For more information on our company, our rates, and/or how we can help you with web design services, call our office today to speak with an expert.