How to Market Your Business on YouTube in 2024

In the past several years we’ve written numerous posts about the benefits of marketing your business on YouTube. Not only does the platform have 2.1 billion monthly global users, as of October 2022, roughly 122 million users visited the website each day.

Suffice to say, if you’re not using YouTube to market your business, you’re missing out on a phenomenal opportunity to attract new customers and expand your brand’s awareness.

First things first

When it comes to creating great video content, you don’t need to recreate the wheel. Videos that are useful and funny are always a safe bet.

If you’re still not sure where to start, take some time to browse some videos that have been posted by others in your industry. What’s gotten a lot of likes? Which videos have the most engagement?  Understanding what’s out there, and the types of videos that are getting the most views, shares, and comments, can help provide you with a launching point.

Don’t forget to use keywords

Keywords can help people find your video. For example, let’s say your company sells dog beds and you want to market your business to people interested in purchasing one. Suffice to say, you’ll want to include the word “dog bed” in the title of the video, the description and the video tags.

For example:

  • Video Title: Why Your Pet Needs a Custom Dog Bed
  • Video Description: If your dog doesn’t have a custom dog bed, FIDO could try to take over your sleeping space. Click here to learn why fur babies love our custom dog beds.
  • Tags: Dog bed, best dog beds, custom dog beds 

If you’re not sure which keywords to target, search the website to see the words and phrases that your competition is using. If you duplicate the words and phrases that are 1) relevant to your business and 2) working well for your competitors, your videos are likely to get more exposure

Include a CTA

Lastly, don’t forget to add a call to action. For example, your CTAs could include phrases such as subscribe to my channelfollow us on TikTok, or click this link to visit our website..

Are you interested in learning more about how to use YouTube to market your business? We can help. Call WBN Marketing today at 239-919-0933 to speak with an expert.