Online marketers understand that SEO rankings play a crucial role in helping business owners grow their bottom line. Remember- companies that perform well in a Google search (i.e., their website shows up on the first page of search results) not only get more visits to their website, in many cases, they get higher conversion rates.
And while having a website that’s SEO optimized is good, optimizing both your website and your blog content is better.
It starts with keywords
Keywords are crucial in helping the search engines understand what your website is about. For example, if you own a boutique furniture store, you wouldn’t write a bunch of web content about kittens, bunnies, or vegetarian recipes.
Before you write your blogs, take some time to perform some keyword research so you’ll know the words and phrases that rank well for your industry. Pick 1-2 keywords / keyword phrases for each blog, and be sure to incorporate them into the H1 and H2 headings.
Additionally- don’t forget that keyword stuffing can and will harm your SEO ranking. Using 1-2 keywords and phrases, and using them to compose well-written, easy-to-read blogs is one thing. Using 10 keywords and shoving as many of them as possible into every sentence that you write, is another.
For more information about how to perform keyword research, call our office today to schedule a no-cost consultation.
Make sure your content is mobile friendly
In the early days of the Internet people viewed webpages on their desktop and laptop computers. Today, people view websites on smart watches, smart phones, and other types of handheld devices. Suffice to say, you want to make sure your website displays correctly on various types of screens (as opposed to it looking like the visual equivalent of trying to shove a square peg through a round hole.)
Final thoughts
As we’ve noted in the past, SEO optimization isn’t a one-shot process. It’s something you should revisit from time to time to ensure you maintain your coveted first-page search results ranking spot. For more often on how frequently you should SEO optimize your website, the strategies you can (and should be using) to optimize your blogs, we can help. Call the team at WBN Marketing today to schedule a free, no-cost consultation.
Don’t forget to ask us for a free SEO report.
What are you waiting for? Call our office today to get started.
