How to use Social Media Marketing to grow your Business

How to use Social Media Marketing to grow your Business

Earlier this month, we published blogs on the benefits of social media marketing, and we talked about how a targeted digital strategy can help grow your bottom line.  If you’re interested in getting started but you’re not quote sure where to begin, there are several things you’ll want to keep in mind.

Know where your audience is

There are so many social media platforms out there that it can be hard to keep track.  Sure, you may be aware of the big ones (Facebook, Twitter, Instagram and LinkedIn), but Snapchat, Vine, TicTok and YouTube might be viable channels for you to consider.

Why?

Because it’s all about demographics. If you know who your target audience is, you should also know which social platforms they’re using. If you’re wanting to target a professional audience, LinkedIn may be your strongest avenue. On the other hand, if you’re trying to target stay-at-home moms, Pinterest and Instagram may be a better choice.

Engage with your audience

Talking with someone is always more effective than talking at them. When it comes to developing a social strategy, engagement is key.  The idea is to start conversations and to get your audience to respond—because people love it when businesses respond to their posts and/or comments. Expanding your social media reach isn’t hard, but you’ll need to dedicate time to make that happen.

You need to be active

This may seem a bit obvious, but it’s something that needs to be mentioned. Having a social media accounts are good, but if you’re not actively managing them, you’re not doing yourself any favors.

If your website has a blog, post links to it on your social accounts when you add new posts. If you’re using Instagram, don’t underestimate the power of daily posts and stories. The best way to grow your brand is to create a bond with your audience. If you haven’t posted anything on your social accounts in a few weeks, you won’t accomplish that goal.

Consider partnering with a digital agency

If you’re sold on the idea of social media marketing but you’re not sure how to start, call our office today to schedule a consult. We can help you understand which platforms are best for reaching your target audience, along with the types of posts that will get your audience engaged.

For more information on how a targeted social media strategy can help your business thrive, call WBN Marketing today to learn more.