Is Facebook Dying?

Is Facebook Dying?

We all remember watching the meteoric rise of Facebook. It seems that the social media giant is completely indomitable. They released the greatest updates and connected users. Everyone spent all of their time on Facebook. Or, at least they did. Soon we all watched Twitter, Snapchat, and Instagram (now owned by Facebook) enter the social media game. These last few years seem to have found Mark Zuckerberg skating on thin ice, and standing on unstable ground. Political scandal and data breaches are on everyone’s minds. But, with 2 billion users, Facebook isn’t going anywhere anytime soon.

As business owners, we’ve all paid particular attention to the massive changes on our News Feeds. We’re seeing more person-to-person interactions, with a heavy concentration on conversations and more local news. You’d be hard pressed to see as much paid advertising, national or global news, or even information from your favorite brands. The joke that “Facebook is listening” seems to have gone by the wayside.

All these changes are aimed at bringing everyone back to the more pure idea that Facebook originally was: connecting people. But, as business owners, we need to make money. How do we do this with the changing climate of the social media site we highly depend upon to make money and advertise through?

  • Upload videos – Videos are hugely popular on Facebook right now. Take advantage of the medium, with edited versions and with live videos.
  • Create helpful content that answers your customers’ questions – If you’re releasing new products, then talk about it. Create a list of Frequently Asked Questions, and start talking about them. Try interacting with your customers more, and make their thoughts and ideas more important so that your brand expands on a more organic and communal level.
  • Build communities on Facebook Groups – Facebook Groups is a great way to grow your business if you’re worried about organic growth. Find groups in your area or which you know your customers follow. Join the conversation, and become a part of their online communities. Post about your business and whatever products you offer. This will stir up interest and business with potential customers.
  • Have conversations with your potential customers by utilizing Facebook Messenger – Messenger is a useful tool to use because it allows privacy and better personalization. Connect with your customers on a personal level by reaching out to them with offers for products, and even asking them to post positive reviews online when they’ve used your products.
  • Use Facebook ads – Facebook ads can cost as little or as much as you want. Design an ad, specify your demographic, and launch your ad for the budgeted amount and period of time. See where it goes and use the analytics tools to understand all the feedback Facebook provides.