Is Paid Advertising on Facebook Worth It?

Is Paid Advertising on Facebook Worth It?

Social media ad campaigns are broken down into organic and paid growth. The overall idea of social is to garner awareness for your product, but you also want to get some ROI. People need to want to actually visit your webpage and subscribe to your service, whether that service is media, accounting, or retail. Essentially, we all know that social media is a popularity contest, but how do you take that information and turn it into cash flow for your business, and is paying for the advertising worth it on a platform like Facebook?

Facebook used to be so simple: anyone who followed you saw your posts and had the opportunity to see them. Period. Now, though, Facebook has its own advertising system whereby you have to pay to make sure you are garnering the same reach that you did before ads. People need to be consistently visiting your page and “liking” your posts in order for them to even see your information.

Their paid ad and boosting system is easy to use, and you can spend as much or as little as you want on specifically targeted ad campaigns. Advertisers can pay to make sure their ads reach certain demographics in certain areas, age groups, even professionals over college students. When creating the ad, you want to post something that is visually compelling and pleasing, and which draws people to your website. Some advertisers offer free goods or services, or at a discounted rate, which can increase click-throughs for some companies.

And so the answer is not as clear as you would hope. Paid advertising on Facebook can be extremely valuable for your services, or it can just increase your following. Since social media is oftentimes a base for brand awareness, advertisers need to be aware that their ROI may not be immediate. While social media is an instant gratifier, it can take time to first garner a loyal following, and then have the ROI to back that following up.