Is SEO a one-shot process?

Untitled design 26

Is SEO a one-shot process?

Savvy business owners understand that in the modern world, most consumers start their search for products and services online. And, if your website doesn’t rank on the first page of search results, you’re bound to be losing thousands, if not tens of thousands of dollars-worth of revenue opportunities.

This is where search engine optimization (SEO) comes in.  SEO best practices include a variety of components, such as meta-tags, the use of keywords, fresh website content, video content and backlinks, among others. To put it simply, you can think of your first-page Google ranking as a cake—and you can think of SEO best practices as the ingredients you combine to create the final product.

Although some business owners question whether SEO is a one-shot process, the answer to that question is a resounding “no.” Instead, it’s an ongoing process that needs to be managed closely.

SEO requires ongoing tasks

One of the most frustrating things about SEO is that the search engine algorithms are constantly changing—and things that helped your website rank well in the past (i.e., keyword stuffing), can harm your ranking today.

The search engine algorithms also change to include new ranking factors, such as whether your website has a responsive web design (i.e., it can be viewed on all types of devices, including smart watches, smart phones, tablets, and computers, without issue), and how long individual users visit different pages on your website.

Another key SEO component relates to adding fresh content to your website. Are we suggesting you add several hundred new pages to your site? No- but we are suggesting that adding a blog, and using relevant keywords when composing your blogs, is worthwhile.

Lastly, you’ll also want to remember that your business’ target keywords can change over time. For example, if you own a craft brewery, it’s possible that the phrase “craft brewery near me” was a high-ranking keyword a year ago, but today, a growing number of consumers have shifted to searching the phrase “best craft breweries in my city.”

In closing

If you’re interested in learning more about recent and pending changes as they relate to search engine optimization, or you’d like for us to provide you with a free, no-cost SEO report. We can help. Call WBN Marketing today to speak with an SEO expert you can help. What are you waiting for? Call our office today to get started.