13 Feb Is Your Website ADA Compliant? If Not, It Could Cost You
Is Your Website ADA Compliant? If Not, It Could Cost You
In January 2019, Beyoncé’s parent company, Parkwood Entertainment, was sued as a part of a class action lawsuit. The allegation by the plaintiffs’ attorney was simple: the website was in violation of the Americans with Disabilities Act.
Let us take a minute to explain.
Although most business owners understand that they need wheelchair ramps and dedicated, handicapped parking spots in order to be ADA compliant, they don’t realize that their websites also need to have accommodations for people who are deaf and/or have vision impairments.
In the case of the Beyoncé lawsuit, the plaintiffs argued that Bey’s website didn’t provide “proper accommodation” for the visually impaired browsers.
Data suggests that ADA accessibility lawsuits increased by roughly 183% between 2017 and 2018.
In the case of Robles v. Domino’s Pizza, LLC, a blind main claimed he couldn’t access the company’s website with his screen-reading software; and in January of this year, a deaf man sued an internet-based pornography company, alleging that because the website’s videos lacked closed captioning, he “could not enjoy the video content.”
Small mom and pop companies are also being sued.
Flagler County, FL agreed to pay a $15,000 settlement after a Daytona Beach man filed a lawsuit alleging the county website wasn’t accessible with screen reading software.
The number of these types of lawsuits have skyrocketed in the past several years- which means that business owners who haven’t brought their websites up to code, could find themselves in hot water.
What you can (and should) do
If you have concerns that your website isn’t ADA compliant, we can help. The web development team at WBN Marketing will review your website from top to bottom, to determine whether it’s in line with the Website Content Accessibility Guidelines (WCAG 2.0).
We’ll check to make sure that your images have descriptive alt tags (which are used by screen readers to describe various elements of your website to visually impaired users), and we’ll check your video content to see if it meets closed captioning guidelines
Our team will also audit your website’s code, review your website’s navigation buttons, links and headings, and check whether your content has been written in a way that’s simple, conversational and easy to understand (which is helpful for users that rely on screen readers.)
Do you have concerns about whether your website is ADA Compliant? Call WBN Marketing today to schedule a website audit.