12 Aug Is Your Website ADA Compliant? If Not, It Could Cost You
Earlier this year, we wrote a few blogs about ADA website compliance, noting that companies that failed to bring their websites up to speed could face steep financial penalties. If you didn’t catch our prior blogs, that’s OK. We’re going to take a few minutes to recap all of that right now.
To start from the top, the Americans with Disabilities Act (ADA) requires that most businesses make accommodations for people with disabilities. In today’s world, being ADA compliant is abut a lot more than making sure you have handicapped parking spots and wheelchair ramps. It means that your web content must be accessible for deaf and blind users, and those who need to assistive technologies, such as screen readers.
According to regulations, businesses that have at least 15 full-time employees and operate for more than 20 weeks a year need to be ADA compliant. Businesses who fall under the category of public accommodations (ie: retail stores, bars and restaurants, recreation facilities, hotels, schools and private museums) must also be ADA compliant.
If you’re required by law to be ADA compliant and you don’t have an ADA compliant website, you run the risk of being sued.
Many high-profile businesses have already been taken to court. Examples include:
- Beyonce: A visually impaired woman filed a class action lawsuit against the singer, alleging she couldn’t access certain features of Beyoncé’s website because it was not ADA compliant. The lawsuit alleged that people who needed to use a screen reader would have a difficult time accessing parts of the website, and noted that the website’s images did not contain alt-text.
- Domino’s Pizza: Domino’s Pizza was sued by a blind man who alleged he wasn’t able to take advantage of online discounts because the company’s mobile app (and website) weren’t compatible with his screen reading software.
Nike, Burger King and Fox News have been sued for similar reasons.
How we can help
Although plaintiffs can’t sue for damages, you could be ordered to pay their attorney’s legal fees. (It should also be noted that litigation can get very expensive, very fast.)
If you’re concerned that your website isn’t’ ADA compliant, call WBN Marketing today. We’ll provide you with an honest assessment of your website and if has components that need to be updated, we’ll let you know immediately. For more information about our web design services, and how we can help your website be ADA compliant, call us today to get started.