Key Differences Between SEO and Yext

Key Differences Between SEO and Yext

A lot of our clients have asked us about the difference between SEO and Yext and whether one is better than the other. For this blog, we wanted to provide some brief information about what SEO and Yext are—along with some brief information about what each one does.

Yext—the new kid on the block

The search engine algorithms are constantly changing; today, if a business wants a favorable search engine ranking it needs to make sure its information is consistent across the web.

Ultimately, this means that if your business has listings on multiple online directories, yet the information isn’t consistent, your website’s ranking can be dinged. Some business owners have their company listed on dozens of directories—and making sure each one gets the proper update can be a challenge.

Yext is a tool that allows you to manage all of your online listings in one place. It provides you with an easy-to-use dashboard and when you update your business information in that dashboard to reflect a new address, new hours or a new phone number, all of your online listings will receive the update. Consistent directory info can help boost your website’s ranking and as such, Yext can be a valuable tool if your business information is constantly changing.

SEO

SEO is a comprehensive list of things that, when used in conjunction with one another, will help drive website traffic and improve your website’s ranking. SEO includes a laundry list of items that include but are not limited to the use of keywords and keyword phrases, meta tags, meta descriptions, backlinks and adding new, fresh content.

The most important thing to know about SEO is that it’s not a one-shot deal. As we mentioned earlier, the search engine algorithms are changing constantly, so what works for a website’s rankings today may not work in the future.

The bottom line

Depending on the nature of your business, Yext may be a valuable addition to your SEO plan but it can by no means replace it.

Having consistent information is important but it’s by no means the online equivalent of a “magic diet pill.”

If you’re interested in learning more about how SEO and online directory data management can help improve your search engine ranking, call WBN Marketing at 239-592-0060 to request your free SEO report. Call today to learn how our digital marketing services can help enhance your online presence and increase your company’s bottom line.