If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best.
And while each company has its own unique needs, strengths, and goals, below are just a few of the things you’ll want to keep in mind.
Start with the basics
First things first. The most important component of your online marketing strategy is your website. Is it well-designed? Do your pages load quickly? Does it contain high-quality, well-written, informative content? Is your website optimized for desktop and mobile searches? Have you talked to your digital marketing partner about optimizing your website for voice search?
Remember- the goal of online marketing campaigns is to direct people to your website. If it’s old, out-of-date, contains links that no longer work, or your page load speeds leave a lot to be desired, you won’t be doing yourself any favors.
Keep up your social media presence
Social media marketing is key. Are we saying you should post tons of content each day? No. But we are saying you should maintain a presence. If your profile is out-of-date, your customers may wonder if you’re still up and running. For more information about the types of posts that gain traction, how frequently you should be posting, and how you can use Facebook and Instagram stories to boost client engagement with your brand, call our office today to speak with an expert.
Define your goals
Lastly, when you meet with your online marketing team, be clear about what your goals are. Your goals should be specific, measurable, achievable, relevant, and timely– meaning that your campaigns should have a start date and an end date.
For example, let’s say you want to increase your website traffic by 20%. That’s a specific, achievable, relevant goal. Saying you want to do that by launching a digital marketing campaign that targets a specific user demographic, and the campaign will run from June 1 to July 15, also makes your goal measurable and timely.
If you have questions about the types of online strategies that you can use to grow your business, or you’d like more information about the types of strategies that work best for your particular industry, we can help. For more information or to schedule a free, no-cost consultation with our team, call WBN Marketing today to speak with an expert.