Key Social Media Trends You need to Stay on Top Of

Key Social Media Trends You need to Stay on Top Of

Social media is changing at an unbelievable pace.

In the early days, websites like Friendster and Myspace were less about advertising and more about connecting friends and family member. Yet as time moved on, the masterminds behind social media sites realized that their user data could be monetized.

Fast forward to today, and the fact that “social media” and “marketing” go together is surprising to no one.

If you’re not already using social media to market your brand, or you haven’t been keeping up with the latest trends, you’ll want to change that. Businesses that aren’t taking advantage of the power of social media run the risk of being left behind.

Live video is a must

We get it. You hate creating videos—but you should know that up to 80 percent of consumers say they’re more likely to watch a live video than they are to read a blog.  The most important thing for you to keep in mind, is that your videos should be about engaging your client base.

If you own a dog grooming salon, “go live” when your star groomer is giving Fluffy her next cut.

If you’re a restaurant owner, you can post live video of your chefs when they’re prepping for a major event.

Again- it’s all about engaging your audience—and if your audience says they’d prefer to watch a video than read a social media post, you’ll be better served by giving them what they want.

Pay attention to influencers

If you’re still feeling nostalgic about our mention of Myspace- we’re about to kick that up a notch.
Remember Tila Tequila? She may have been the first social media influencer, but she certainly isn’t the last.

What is an influencer, you ask?  Basically, it’s someone who is “social media famous.”

Today, there are influencers for everything– from fashion to mommy groups, you name it. The reason this is important, is that social media influencer campaigns are a great way to get your brand noticed. Although the ins and outs of how these campaigns work is a bit too much to get into in a blog post, if you call our office, we’ll be happy to explain how it all works.

In closing

Like we mentioned at the beginning of this blog, if you aren’t taking advantage of social media marketing, you’re bound to fall behind your competition. For more information on how social media can help your business grow, call us today to learn more.