19 Jan Long-Term Online Marketing Plan
Marketing plans can be categorized as short term or long-term. Short-term strategies are typically put into place to increase website traffic or boost the number of sales in a short amount of time. These types of plans can be implemented through creating a budget, placing an ad or distributing a message in a way that brings about immediate results. Long-term strategies, however, typically require a larger cost and time investment and do not usually elicit immediate results, but they do typically lead to higher long-term return on investment and have a higher probability of demonstrating long-term endurance.
Search engine optimization (SEO) is a common and favored strategy when it comes to long-term online marketing plans. Basically, it is the process of optimizing the website to increase rankings and overall visibility in search engines. The increase in rankings turns into a higher amount of traffic to the website and a higher possibility of increases revenue for the company. SEO has a lot of advantages:
It can be targeted. Because of it’s precision, you can track rankings and analyze (and reanalyze) the strategy to consistently tweak and increase the draw for your target audience. It also helps in learning many details about your audience.
The results are long lasting, that is that your SEO plan will continue to give you results even after your campaign has ended.
There is also great flexibility with SEO marketing campaigns. Since the direction is typically lead by what kind of keywords you want to target and the type of visitors you want to reach, this makes SEO extremely flexible. It can be used for any kind of business and customized to fit the needs of any kind of business.
Content marketing is another excellent strategy to implement and it works well hand in hand with SEO. Content marketing is the creation, distribution and sharing of content that is valuable and interesting to your target market. Content marketing is extremely valuable because it builds value. Every piece of content that is created will remain on your website until you choose to delete it. This means that every new piece that is added increases the brand’s value and continue to refine the identity of the brand. Content marketing is also very valuable because it builds trust and helps the brand to establish its reputation, which typically leads to an increase in customer retention and public visibility. Content marketing complements many other aspects of marketing strategy, as it helps to increase search rankings, provides value for email marketing campaigns, and provides materials for social media marketing initiatives. There is also great conversion potential with the use of content.
Social media marketing though social media platforms such as Facebook, Twitter, Instagram and others is a must in today’s business world. It is difficult to see a huge return on investment right away, but as time goes on, there is great potential for an increase in brand visibility. Social media marketing can be used for engagement, promotion, sales and more. Once the audience is established and engaged, it can prove to be a huge asset. It is typically free to create a social media page and free to post on any of the platforms, which is a huge benefit as well.
Email marketing campaigns, which typically consists of a newsletter of some kind that is sent to a growing list of subscribers, has many advantages as well. Many studies point to email marketing for the highest return on investment of any other type of marketing. Email marketing helps to attract new consumers and retain existing ones. There are many simple platforms that can be used for email marketing campaigns. It takes a little bit of time and patience to get used to a platform and the design process and then it basically becomes simple.
Determining which of the above long-term marketing strategies are best for your business depends on what the goals of the business are. For the highest return on investment, a business may want to opt for email marketing, while a business looking to establish the brand and work toward unlimited growth potential may want to concentrate most efforts on content marketing. For best results, however, a company is better off melding all of the strategies and having them work together toward the attainment of the goals of the business.