The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the terms you should familiarize yourself with in advance.
Analytics: Analytics are everything- not only can they provide you with real-time data about how successful a digital marketing campaign is, analytics can also provide you with information about how many times viewers clicked through to your website, the amount of time they spent on various pages, and which pages they viewed the most.
Bounce rate: Your website’s bounce rate corresponds with how much time users spend on a particular webpage. The more time someone spends on your website, the more likely they are to click through to different pages. When someone clicks away after viewing just one page, that can harm your SEO ranking. Why? Because the search engine algorithm will assume that your website wasn’t a good match for the users search terms.
Content marketing: Content marketing (as you can imagine) involves composing well-written content to help market your product or services. In some instances content marketing refers to blog posts, advertorials, or messages written as part of an email marketing campaign. It’s a fantastic way to help connect with your audience and develop brand awareness. For more information about how content marketing can help you grow your business, call our office today to learn more.
Engagement rate: Adding posts to Facebook and Instagram isn’t about throwing everything against the wall and hoping that something sticks. The goal is for your followers to engage with the post. The higher the number of likes, comments and shares a post gets, the higher your engagement rate will be. High engagement rates can be quite beneficial to your SEO ranking.
Search Engine Optimization: Search Engine Optimization (SEO) is what drives where your website ranks during an online search. It includes a variety of things that you can do to organically improve your ranking, such as posting blogs, your company’s social media engagement rate, having a website that’s optimized for voice search, and more. As we noted last month, SEO isn’t a one-shot process- it’s something you should revisit from time to time. This will help ensure your website continues to rank well when someone searches for a product or service that your company offers.
Are you thinking about partnering with a digital marketing agency and you’d like to learn more about how online marketing can help you grow your business, we can help. Call our office today to speak with an expert.