11 Sep My Website is Not ADA Compliant: What do I do?
What to Do if Your Website Isn’t ADA Compliant
In our last blog, we talked about businesses that have been sued for not having ADA compliant websites. For this post, we wanted to address some of the steps you should take if you think yours doesn’t pass muster.
Do I really need to worry?
Yes. There have been thousands of ADA website compliance lawsuits filed in federal court in recent years. Major corporations, including Burger King, Hershey’s and Win-Dixie supermarkets have been sued, as have small, mom-and-pop businesses.
Although plaintiffs in these types of cases aren’t typically able to sue for damages, if you’re sued and you lose your case, you may be ordered to pay the plaintiffs’ attorneys fees. Depending on the nature of the lawsuit lasts and how long the case is drawn out in court, you could be liable to pay tens of thousands, if not hundreds of thousands of dollars in legal fees (in addition to what you needed to pay your own defense team.)
Will I need to redo my entire website?
ADA website compliance only applies to online businesses, local and state public sectors, private companies who have more than 15 people on payroll, public facilities and nonprofit businesses. If your business doesn’t fall into these categories but you’re concerned you might be vulnerable to litigation, you’ll want to speak with your attorney.
You may also want to reach out to a digital marketing agency to learn more about changes within the industry and whether these changes apply to your business.
What are the guidelines?
Right now, there isn’t a set list of regulations, although the U.S. Department of Justice tends to rely on the Web Content Accessibility Guidelines (2.0 and 2.1), which were created by the World Wide Web Consortium (W3C). The W3C is an international group that helps promote and create web standards. Their documents outline how to make web content more accessible to people with disabilities, such as the type of code that a web designer should use, and whether you’ll need to include closed captioning for video content.
Call a digital marketing expert
If you have questions about whether your website is ADA compliant, whether you need to be compliant and what needs to be done to bring your website up to speed, call WBN Marketing today to speak with a digital marketing expert. We’ll be happy to evaluate your website and answer any questions you may have about web-based ADA compliance standards.