Naples, Bonita Springs and Estero Marketing: Performing a Social Media Competitor Analysis

Naples, Bonita Springs and Estero Marketing: Performing a Social Media Competitor Analysis

Looking for a good marketing company or consultant in Naples, Bonita Springs or Estero FL can be challenging! Don’t forget to look at the award-winning WBN Marketing, based in Naples, FL, for all of your marketing, graphic design, social media, branding and direct mail needs!

Don’t forget to visit us on Facebook, Twitter, and Linked In.

It’s critical to know what your competitors are doing on Social Media! Knowing where your competition stands, and how you stack up, will give you the blueprint to distringuish yourself from them online!

The first thing to do is to perform a social media analysis. Get your list of competitors (you better have one!) and visit the following most-used social media websites to determine if your competitors have a presence.

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Pinterest
  5. Google+
  6. You Tube

For these platforms, note these key pieces of information about each competitor:

  1. Number of Fans/Followers
  2. Frequncy of posting
  3. What kind of content (video, images, blog posts, data, jokes, etc.)
  4. How much content is theirs versus sourced elsewhere (shared links, etc.)
  5. Fan engagement

Additionally, you’ll want to visit their website, homepage, blog page and other key pages to determine how serious they are about their brand and social media marketing. On a monthly basis, revisit these metrics to see if they are moving ahead or falling behind.

Knowing where you are know means knowing how far you’ll need to go! Beef up your social media and keep with it, and you’ll see your results get better and better.

For a more personal approach to your marketing, contact me at Nella@wbn-marketing.com.