29 Mar Naples FL Marketing and More: The Anatomy of a Message
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The Anatomy of a Message: What You Need to Know About What You Say
What is a message?
If you said something that shows up on your phone with abbreviations like “LOL”, “BRB”, and other acronyms, you’d be right.
If you said something that defines the means by which you communicate an idea to someone else, you’d be right also.
Here, we’re going to talk about the latter – and explain why how you say something is just as important as what you say. We’ll start with the essential components of a message and communication in general.
A Message Is an Idea
To begin with, a message is whatever it is you have to say.
“Our sale starts Sunday – everything is 50% off!” is a message. “We are fully-certified plumbers with over 30 years of experience” is another message. What you want your audience to hear and understand is a message.
A message, basically, is an idea or a statement that you think is important. (If it isn’t, why deliver it?)
A Message Must Be Transmitted
A message is worthless without getting to your audience. That’s why it has to be transmitted via a medium, or channel.
Digital marketing is one channel. Broadcast is another. Print is yet another, as is mobile marketing, direct mail, email, and a few other common methods.
Your medium must be appropriate to your audience. It must be a road that leads to your destination. Using the Internet to reach someone who never gets online is a no-go.
A Message Must Be Received
Your message, once transmitted, has to be received. This means being heard and understood. Imagine trying to speak English in a place where no one spoke English. Your message would be transmitted, but all the other people would hear is gibberish.
This is why it is important for a message to be clear, concise, and unambiguous. This enables understanding.
Noise Will Impact Your Communication
A part of messaging is dealing with things that interfere with clear, understandable communication. This is called signal noise, or noise. Noise can be cultural; something that is clear to one group or society isn’t necessarily clear to another. (Using the same language to talk to teenagers and senior citizens may not always be that successful, for example.) Noise can also be semantic; using jargon and technical language will make your message unclear to laypeople.
Make sure each of these components are included in your communication. Be clear. Choose the right medium. Avoid noise. Oh, and don’t forget to listen – feedback is critical to your communication success.
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