20 Mar Naples FL Marketing: More Mobile Marketing is Coming – Are You Prepared?
Looking for a good marketing company in Southwest Florida, i.e. Naples, Bonita Springs or Estero FL can be challenging! Don’t forget to look at the award-winning WBN Marketing, based in Naples, FL, for all of your marketing, graphic design, web site development, social media, branding and direct mail needs!
More Mobile Marketing is Coming – Are You Prepared?
Arguably, the biggest trend in digital marketing today is the rise of mobile technology and mobile marketing.
By the end of 2013, there will be more mobile devices in the world than humans. Cisco reported that global mobile data traffic increased by an astounding 70% in 2012. High speed mobile technology will become more available and cheaper to use.
Throw in the fact that developers have been making mobile-friendly versions of games, websites, videos, and other apps for years now and you can see how mobile usage will continue to increase – making that platform the ideal target for savvy marketers.
What does that mean for your business? Well, if you want to reach your customers, you need to start going where they are: their phones.
Adopting a Mobile Reach Strategy
How do you reach people on their phones?
There are several ways, some of which are mainstream by now and some that are catching on.
Many businesses have either looked into or have invested in creating apps for phones so their customers can easily access reviews, schedules, menus, and other key information that the business puts out on a regular basis. This is good to keep your customers informed, and can even lead to additional customers down the road.
Using social media is even more important than ever because people will spend more time on their phones using social media this year than before. Plus, you can guarantee that any hot new social media network will make it really easy to use via a mobile phone.
Basically, though, no matter what approach you use, keep in mind your target audience and how they get their information to make buying decisions.
If most of your audience falls into a demographic that uses mobile phones heavily, then mobile marketing should become a bigger part of your overall strategy. Then, the next step is to get with a consultant to figure out how you can tap into that market with mobile outreach.
The first – and most important – step in mobile marketing is to figure out if you need it, then commit to making it happen if you determine that you do.
For more information, contact WBN Marketng at email@example.com.