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Trending Topics and WBN News
05 Aug Two Digital Marketing Trends That Are Worth Watching in 2020
Digital marketing trends change constantly. For example, things that used to boost your SEO in the past (ie: keyword stuffing) can now harm your ranking. It is also worth noting that today’s websites not only need to have a responsive design, which means your website can be viewed easily on a desktop, smartphone or tablet, those that are optimized for
22 Jul What You Need to Know About Website Leasing
All small and mid-sized business owners understand that if they want to build the website of their dreams, it will likely be expensive. Most businesses don’t have the luxury of having a full-time web developer onsite- and when they discover how much it’s going to cost to build (and manage) a website, the project often gets tossed into the “do it later” pile.
15 Jul 4 More Digital Marketing Terms That Every Business Owner Should Know
In our last blog post we talked about three common digital marketing terms that business owners should familiarize themselves with. For this post, we wanted to discuss 4 more.
08 Jul Three Digital Marketing Terms That Every Business Owner Should Understand
If you’re like most people, the terms and phrases used in the digital marketing realm can seem a little foreign. And while few small business owners have the time (or desire) to become an expert in this field (after all, you do have a business to run), there are some terms you may want to brush up on.
01 Jul Why You Shouldn’t Cut Your Digital Marketing Budget During the Pandemic (Or Ever)
Business owners throughout the US are still struggling to adapt to this “new normal,” and in many cases, adapting means tightening belts, streamlining processes, and identifying ways to cut expenses. If you’ve been mulling over whether you should cut, or continue your digital marketing efforts, read on.
17 Jun Two Key Reasons You Need to Update Your Website
The coronavirus pandemic (and its subsequent stay-at-home-orders) has inspired lots of Americans to tackle long-overdue housekeeping projects. For some, that means updating the landscaping, painting interior walls and [finally] cleaning out the garage. Yet that’s not to say that small businesses shouldn’t be engaging in some updates as well.
10 Jun Two More Mistakes Business Owners Make with Their Websites
In our last blog post we talked about two big mistakes that business owners make with their websites, namely, choosing a visually busy design scheme and neglecting to update the content. Yet there still are lots of other “website fails” that business owners should avoid.