23 May Where Are Your Marketing Dollars Being Spent?
I had an industry associate approach me the other day stating that he disagreed with one of my postings where I talked about spending more...
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Trending Topics and WBN News21 May Marketing Your Business in Southwest Florida – The BEST Marketing Tips
People ask me all the time what are the best marketing tips I can give them. Obviously, I cannot sum up 20+ years of experience...
13 May Who you Choose For Your Marketing Matters
There are many marketing consultants or companies that say they know marketing, but do they REALLY know marketing...
11 Apr Southwest Florida Marketing – Take advantage of the summer off-season
Many of us doing business in Southwest Florida know that late spring and summer are usually slower than our winter season. Many of us also take that...
18 Mar Facebook Timeline = new FB business strategy?
In a nutshell, yes, the new Facebook Timeline strategy does mean updating your FB business strategy. I've spent the better part of the weekend looking...
12 Mar Branding yourself in Southwest Florida doesn’t have to be a challenge
[caption id="attachment_334" align="alignleft" width="300"] Standing OUT is the key to your branding strategy![/caption] No matter what industry you're in here in Southwest Florida, it is critical...
09 Mar Social media improves branding!
Wow, how time sure flies...
01 Dec Naples, Florida Marketing – Create your Change Part 2
Interestingly enough, on the heels of my last blog post someone emailed me a great article discussing how your business must change along with the marketplace...
29 Nov The best marketing advice you can get in the Southwest Florida market – for FREE!
Procrastination and Fear of Failure are NOT marketing strategies! This blog was born from an article I read today in the Fort Myers News-Press. The article...
27 Oct Mix it up! Small businesses in Naples, Estero and Bonita Springs should be using a multi channel marketing approach
I've been really upselling the fact that small businesses need a multi-channel marketing approach that includes digital as well as traditional marketing methods. It seems like...