21 Dec Outsourcing Your Marketing: A 5-Step Guide
Looking for a good marketing company or consultant in Naples, Bonita Springs or Estero FL can be challenging! Don’t forget to look at the award-winning WBN Marketing, based in Naples, FL, for all of your marketing, graphic design, social media, branding and direct mail needs!
Don’t forget to visit us on Facebook, Twitter, and Linked In.
Because marketing often requires a myriad of specialized resources, it’s rare that a small to midsize
organization has the breadth or depth of resources in-house to handle everything needed to
effectively achieve both short-term tactical and long-term strategic objectives.
Marketing areas to consider for outsourcing include:
- Graphic Design
- Search Engine Optimization
- Email & Marketing Automation Campaign Design and Setup
- Competitive Analysis
- Event Registrations and Trade Show Logistics
- Social Media Strategic Planning
- Website Design and Programming
- Content Development
- Corporate and Product Positioning, and Messaging
- Media Planning and Press Pitching
- Online Ad Buying & Placement
Here are five steps to help you make the right choice if you’re considering outsourcing:
- Do an honest and thorough evaluation of the skills you have in your company. Identify
the gaps in talent; you may learn that is it is more cost-effective and time saving to
outsource your marketing requirements.
- Decide if you want to outsource to eventually transfer in duties OR outsource on a
permanent basis. Many companies make the mistake of transferring in duties only to find
they lack the human resources and knowledge to keep the momentum going. If you plan
to transfer duties inside eventually, make sure you have the resources.M
- While it may seem like a great idea to have potential marketing companies give you a
dog-and-pony show touting their offerings, be aware that most will usually present the
best to you and not the entire picture. The days of the “Mad Men” pitch presentation is
long gone and is no more than smoke and mirrors anyway. The best way to evaluate a
marketing company is by looking at past work and talking to current and past clients!
Forget the presentation and ask to see past work and a list of current and past clients.
- Clearly communicate objectives, results expected, time frames and work scope. When
hiring outside talent, good communication will help prevent any unforeseen
disagreements or misunderstandings that could be costly, embarrassing or worse.
- Build a review period into your calendar. This will enable you to assess the performance
of the firm and the impact they’re having on your overall marketing efforts. If the firm or
resource isn’t performing up to snuff, then consider other talent.