Practices at the Heart of Online Marketing

Practices at the Heart of Online Marketing


While there are new techniques with regard to online marketing and attract-customers-fast tips inundating the web, there are a few tried-and-true skills that convey real value and will get you on the right track, rather than hyped-up information that does not deliver. The absolute bedrocks when it comes to online marketing are: blogging, content marketing, social media marketing, video marketing and free offers.

Blogging is by far one of the primary, key drivers to traffic on the Internet today. Founders of various extremely successful companies credit their blog for taking them from an unknown business to a globally recognized company. Once you get your blog up and running, it is important to constantly track and analyze your online marketing efforts to see what is working and what is not, and refine your efforts accordingly.

Content Marketing is also essential. If you want to attract visitors to your website and turn them into customers, you need to put great focus on content marketing hand-in-hand with search engine optimization.

Social Media Marketing can offer a quick-to-market solution to sell your products and services to a worldwide audience, but it takes time to build a strong profile and following. Two keys to success with regard to social media marketing are in constant communication/posts and engaging with your contacts.

Video marketing, whether than means developing a series of online video tutorials or a series of videos to teach them about the services and products you offer or a series of videos to simply engage with your audience and allow them to learn more about you and your business, is highly effective. There are platforms like YouTube and Vimeo that you can use in establishing yourself in this area. It takes time to build a following, but as long as you create videos that have relevant content and link those videos to relevant content on your blog or website, this will help drive traffic to the right pages on your website.

Free offers have also been known to be a key driver in customer acquisition. Free offers can give your customer base a sample of your offerings and lead them to inquire more about what your business offers.

Even with the knowledge of these key website traffic drivers, it is extremely important to stay organized and track everything to see what works and what does not – that is, what brings traffic to the site and what turns the traffic into sales for your business.