30 Jul Professional Real Estate Marketing Tips to Grow Your Business
Real estate is insanely competitive. Everywhere you look, there’s a real estate agent. How can you possibly stand out amid the crowd? How can you get your name and message out there for clients to see?
That’s where real estate marketing comes into play. Without marketing, agents just won’t have a great chance at succeeding, especially in a crowded market. In a room full of shouting voices, it can be hard to be heard. But you don’t win just because you’re the loudest; you win because you’re the smartest.
Here are real estate marketing tips that can help you grow your business.
Create a Virtual Tour
Many listings have videos on them –which is great, because videos are extremely powerful when it comes to selling a home – but how many of them in this area have 3D virtual tours?
A new company, 3D Interspace Solutions, offers to create true 3D video tours of a home. These are seamless tours that take the viewer wherever he or she wants to go through the property’s interior – unlike a video, which is really more like a non-interactive movie.
Once you see them in action, you’ll want them for your clients and their homes.
Create Ads on Facebook
Facebook is the most popular social media platform in existence. Virtually all residents in this area either are on Facebook or know someone who is. Thus, if you can get your ad out in front of Facebook users, you have a great chance to expand your reach.
You can create ads on Facebook in one of two ways: either paying to promote a post, or creating an ad that runs continuously. Both show up in a user’s newsfeed. They look pretty much like any other update. And, they are not only effective, but are also very affordable. In fact, Facebook advertising is one of the least expensive advertising methods ever created.
Use Email Drip Marketing
Email marketing is powerful, especially when it’s automated.
Drip marketing basically takes a series of informational emails and sends them out, one at a time, automatically to your email list. What email a user receives is determined by how the user responded to the previous email. They continue to receive emails until they take action – i.e. calling or emailing you back – or unsubscribe from your list.
You can get emails by asking your current clients to give you referrals; creating a contest on Facebook that encourages people to give you their email addresses; or by renting/buying lists. Be careful about the last option, because people don’t like receiving email from strangers unless the subject line is spectacularly written and shows them that it’s more than just spam.
These are just a few of the millions of real estate marketing tips out there. Contact us for more information on how to take advantage of marketing for real estate and grow your business!