Properly Using Keywords with SEO Services in Florida Guide

Properly Using Keywords with SEO Services in Florida Guide

SEO Services in Florida Guide

Keywords are very important when it comes to SEO services in Florida guide. They form the backbone of your search engine optimization, which forms the backbone of digital marketing (which should form the backbone of your business!).

Keywords are that important.

Of course, how you use them is almost as important as what keywords you use. Here is a quick primer on how you can properly use keywords to optimize your campaign.

On-Page Keywords

Keywords naturally fit on the page itself. You need to make sure you have a keyword in certain places, including:

  • Title tag
  • Meta description
  • Keyword tag (even though it doesn’t do much)
  • Alt tags for every image
  • H1, H2, and H3
  • First paragraph or so on the page
  • Throughout the content

That’s the basics. Keywords have to be integrated throughout your copy and backend for each page.

But what about beyond the website?

Social Media Profiles and Updates

You can also use keywords in your social media profiles.

Google doesn’t exactly use social media profiles in ranking like you might think, but they are influential, if not for indirect SEO, for branding purposes. You should include keywords in your:

  • Twitter bio
  • Facebook page’s category, short description, and long description
  • Instagram bio
  • Pinterest’s ‘About You’ box
  • LinkedIn professional headline, job title, skills, summary, and other sections
  • LinkedIn company page description and specialties
  • Google+ tagline and introduction

They should also be incorporated in your social media updates in a natural way, and as early in the post as possible.

Put your keywords in these places for natural and optimal placement and you’ll see better results from your SEO services in Florida.