Reasons You Need a Digital Marketing Strategy in 2022, Part 1

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Reasons You Need a Digital Marketing Strategy in 2022, Part 1

Online marketing is as important than ever. The statistics speak for themselves.  According to a November report by Statista, roughly 30% of web traffic is being generated from an online search—and that number continues to climb with each passing year.  Also, worth mentioning, is that more than 92% of searches are generated on Google, and more than 60% of online marketing firms agree that search engine optimization (which helps your business gain organic traffic), generates more leads than any other type of internet marketing, including pay-per-click ads, influencer marketing, and paid social.  If you’ve been relying on gaining new customers via word-of-mouth advertising and social media marketing, and you’ve been reluctant to up your digital spend, below are just a few of the reasons you should make the change.

Digital marketing is a lot more affordable than you think it is

Print ads, radio spots, and billboard ads are expensive. Online marketing is not.  Additionally, traditional advertising often requires long-term contracts, which is not at all helpful if you’re not getting an ROI. Digital marketing, on the other hand, can be shifted as needed. Is a particular campaign working well? You can choose to up your monthly spend. Or, on the other hand, if you’re not getting the results you’d hoped, you can take a step back and refocus your efforts elsewhere.  Also, worth mentioning is that whereas it’s just about impossible to net the specific ROI of traditional marketing campaigns, online marketing has metrics. Everything you do is both trackable and scalable.

Most adults own a handheld device

Online marketing may not have been as important before the invention of the smartphone, but today, it’s more important than ever. Last year, it was estimated that more than 63% of Google searches were initiated on a handheld device.  People search for everything on their smartphones- from restaurants, to bakeries, to furniture stores. Suffice to say, if you’re not investing in online marketing, you’re leaving lots of money on the table.

Have questions? We can help.

If you’re interested in learning more about the benefits of online marketing, or you have questions about the benefits of investing in search engine optimization, we can help. Call WBN Marketing today to speak with an expert and to receive a free, no-cost SEO report.