Search Engine Optimization (SEO) Explained

You’re likely familiar with the term SEO, but do you really know what its purpose is? For this blog we wanted to explain what search engine optimization is in plain English.

What SEO does

Everyone wants to drive online traffic to their website. Not only can this help grow your client base, it can help improve both your conversion rate and your brand awareness.

There are a couple of strategies that business owners can use to drive traffic to their website. For example, they can invest in paid ads. Paid ad listings appear at the top of a Google search, which means that if someone searches for your product or service, your website link will appear at the top of the first page. This type of advertising is called pay-per-click, and it can often be expensive.

SEO, on the other hand, refers to the things you can do to your website that can help improve its organic ranking. When done correctly, your website will rank well on its own.  (You may also be interested to learn that most Internet users prefer to click through to organically-populated results.)

How to improve your SEO

To start, you’ll want to keep in mind that SEO isn’t a one-shot process. The types of things that help websites rank well (as opposed to the types of things that can harm a website’s ranking) change constantly.  Remember- just because your website ranks well today, that’s not to say that it will maintain its ranking in the future.

Current SEO best practices include a variety of things, including posting well-written, informative content, utilizing video, ensuring your website is optimized for voice-search (such as Alexa and Hey Siri), among others.  If you’re not a digital marketing expert, you’ll definitely want to check-in with someone who is.  Not only can they help you understand what you’re doing well, they can also help you understand the areas in which you can improve. Remember- the better your website ranks organically, the better off your bottom line will be.

In closing

If you have additional questions about how SEO works, about current SEO best practices, or you’d like to learn more about what changes may come in the future, we can help. Call WBN Marketing today to speak with an expert. And, as a bonus, we’ll be happy to provide you with a free SEO report. What are you waiting for? Call our office today to get started.