SEO Myths Debunked: What You Need to Know in 2020

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SEO Myths Debunked: What You Need to Know in 2020

When it comes to SEO and website ranking, there are tons of myths and urban legends about what works and doesn’t work. And anyone who tells you they’re an A-list guru who knows every nuance of how Google’s algorithm works, is, frankly, full of hot air.

Why? That’s simple.

In the past, Google admitted that it looks at roughly 10,000 ranking signals when determining a website’s ranking. Considering that most of us can’t remember what we had for dinner last night, the idea that anyone knows the intricacies of all 10,000 ranking signals (which, by the way, change frequently), is a hard pill to swallow.

What we can tell you, is that some marketing agencies (such as ours), do better with helping clients improve their website ranking. We also know that there are plenty of SEO myths, urban legends, and fallacies that should be avoided.

SEO is a one-shot project

There are lots of business owners who think they can optimize their website once and then walk away from it. Unfortunately, that’s not how it works. If you want your website to rank well today, tomorrow and in the future, SEO needs to be an ongoing effort. Today’s best practices may no longer be relevant tomorrow—and what helped your website rank well in 2013, likely doesn’t work today.

As long as your website is fresh, it will rank well

Although freshness is considered, it’s not a lone silver bullet. Like we mentioned earlier, Google’s algorithm looks at more than 10,000 ranking signals. Is having fresh content one of them? Yes. But there are still lots and lots of other signals that are considered, such as page views, dwell rate, the quality of your content, your content’s relevancy, etc. etc. etc.

A strong social media presence will automatically boost your website’s ranking

Having a strong social media presence is a good thing (and taking time to develop and nurture your social channels is actively encouraged), however, just because you have 100,000 Instagram followers, that’s not going to automatically raise your website’s SEO.  We’ll say it again: social channels are a great way to increase your brand’s recognition and to interact with your customers. However, having lots of social media followers doesn’t automatically correlate to a better SEO ranking.

Have questions? Call us today to speak with an expert

For more information about how WBN Marketing can help you improve your website’s SEO ranking (or to learn more about the SEO myths and urban legends you should ignore), call our office today to schedule a free SEO consult.