SEO Myths You Need to Avoid

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SEO Myths You Need to Avoid

3 SEO Myths You Need to Avoid

Most people understand the basics of how websites are supposed to work. In addition to introducing consumers to your brand, it should be designed in a way that helps increase your conversion rate.

Yet these two things are just part of the equation. Another key factor is that consumers need to be able to find your website. It doesn’t matter if you have the best content, the best graphics and the most incredible video clips on the Web. If people can’t find your website, your website isn’t going to do you any favors.

Enter SEO

As a business owner, you likely have some exposure to search engine optimization (SEO), or at the very least, you understand that SEO is important (even if you don’t quite understand how it works.)

If you don’t, we’ll explain.

SEO is how well your website ranks when someone turns to a search engine to find a business or service provider. For example, if you own a bakery, and someone types the phrase “bakery near me” into Google, the goal is to have your business appear on the first page of the search results.

And while there are a number of things you can do to improve your SEO ranking, there are several things you’ll want to avoid.

#1 Keyword stuffing will help

This is a myth and it’s 100% false. Yes, keyword stuffing worked well in years past, but today, it will hurt you. You read that correctly. If you do this, your website ranking will get dinged.

Today’s search engine algorithms reward websites that have relevant, readable, informative content.  We’re not saying you shouldn’t use keywords (please continue to use keywords- they’re important), but we are saying you shouldn’t go nuts.

I have great content- which means my SEO will be automatic

Great content is an important component of SEO, but it’s not a magic bullet. You’ll still need to incorporate keywords into your content, write meta tags, optimize photos and encourage social media sharing of your blogs and videos.

Again, great content is just one part of the equation.

Adding more web pages will improve my ranking

This is also false. Your website shouldn’t be like the menu at the Cheesecake Factory. It should be succinct, organized and easy to navigate. If your website has three dozen tabs and five dozen pages, it’s going to be confusing.

Adding new content in the form of a blog is good. Adding a ton of new web pages isn’t going to do you any favors.

For more information about the SEO pitfalls to avoid, call WBN Marketing today to learn more.