Social media advertising: How to launch a TikTok campaign

Lots of business owners understand that social media marketing is a cost-effective way to reach their target client base.  Regardless as to whether you’re advertising on Instagram, LinkedIn, or Facebook, if you’re interested in marketing your products to GenZ, you should also consider advertising on TikTok.


Because the platform’s stats are impressive.

According to their website 1 in 2 Gen Z TikTok users are likely to buy something while using TikTok, and 81% of users use the platform to discover new products and brands. Additionally, it’s also worth mentioning that TikTok video ads take up 6x more screen space than banner ads.

Other key things to be aware of

TikTok has not only be downloaded roughly 3 billion times by users throughout the globe, it ranked as the #1 most downloaded app in 2021. In the year 2020, during the height of the Covid-19 lockdowns, the platform saw 180% growth by users aged 15-25.

Additionally, although the platform wasn’t launched until 2016, in 2020, investors valued the app at $50 billion in 2020. You may also be interested to know that users under the age of 18 spend an average of 75 minutes a day scrolling through TikTok.

How to advertise on TikTok

Advertising on TikTok is similar to advertising on other types of social media platforms. Not only do you have the ability to target specific demographic groups in various locations, you can also set your desired advertising spend. If a campaign is working and you’d like to invest more, you can. Or, on the other hand, if a campaign isn’t working as well as you’d hoped, and you want to pull it back and make some changes before you relaunch it, you can do that as well.

In closing

Social media has become an invaluable part of brands’ advertising strategies. It doesn’t matter if you’re running a small business or  Fortune 500 company, the reach of social media is impressive, and advertising on social platforms can be lucrative for your bottom line.

For more information on social media marketing, how social media marketing works, and how you can incorporate TikTok marketing into your overall digital marketing strategy, we can help.  Are you ready to get started?  Call the experts at WBN Marketing today for a free, no-cost consultation. What are you waiting for? Call our office now to speak with a local expert.