13 May Still cold calling? If you are, you may want to read this!
Cold calling does not work anymore. Unfortunately, the only people that don’t know this fact are the ones still cold calling. Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place. At this moment in 2011, business social media is still in its infancy, but a random job title search on LinkedIn in a defined geographic region will not only net hundreds of new prospects, it will also tell you how these prospects are related to you and who in your network might serve as an introduction – thereby making it a warm call. All of this research can be done in a matter of seconds at a total cost of zero. Instead of making a hundred cold calls in a day, a good salesperson can make a thousand warm calls in under an hour. How are you using social media to gain new prospects? For more information on how to use social media, call WBN Marketing 239.919.0933 or email firstname.lastname@example.org.