Still on the Fence About YouTube Advertising? 4 Key Stats You Should Be Aware of

Still on the Fence About YouTube Advertising? 4 Key Stats You Should Be Aware of

There’s that old saying— “you can’t teach an old dog new tricks.”  And we get that. People get comfortable with their routines, sticking to what they know, and a lot of times, they’re reluctant to try new things. But sometimes, it’s good for all of us to step out of our comfort zones, because sometimes, new things are awesome.

For example, one of our staff members, Margie, recalled that, when she was a child, her grandmother prepared her special, homemade bean soup. Margie (who was 4 years old at the time), threw a tantrum, said she hated bean soup, and refused to eat it. The moral of this story is that 1) she’d never tried it before and 2) once she did, she not only changed her tune, but as an adult, she uses her grandmother’s recipe to this day.

So, what in the world does this have to do with YouTube advertising? A lot, actually.

 

Just because you’re not familiar with it doesn’t mean it’s not valuable

Most business owners understand the value of social media marketing.

Maybe you’ve already invested in some paid social on Facebook and/or Instagram.  You may also be wondering, since you’re already playing in two social media sandboxes, why in the heck do you need a third? That, and well, WHY invest in YouTube ads, when the platform is nothing but videos?

Stats don’t lie

If you’re on the fence about YouTube, the following statistics might interest you:

  • Roughly 2 billion (yes, that’s billion with a “b”) login every month
  • More than 80% of adults aged 18-25 use YouTube on a regular basis
  • Nearly 15% of the platform’s traffic originates in the US. If you do the math, that translates into 300 million US-based users each month
  • Pew Research has found that whereas 69% of American adults use Facebook (and 37% use Instagram), approximately 73% use YouTube. Yes, this may be surprising, but YouTube is the most popular social media channel in the U.S.

In closing

If you’ve been reluctant to dive into YouTube ads, but you’ve found the stats compelling and you’d like to learn more, we’re here to help. For more information on the benefits of social media marketing, social media marketing campaigns, and how to harness the power of YouTube ads to grow your bottom line, call WBN Marketing today to learn more.

Or, if you’d prefer to contact us by email, fill out our online contact form to get started. We’ll get back to you as soon as possible.