Top 4 Benefits of Advertising on Instagram

If you’re not currently advertising on Instagram, there are lots of reasons to consider it. Not only has the platform been around for more than a decade, it currently boasts more than 1 billion monthly users worldwide. As the platform’s users continue to explore its features, such as IGTV and IG stories, there are many […]

How to target various users on different social media channels

If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone.  Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target. Start by identifying your audience Before you […]