06 Dec The Top Digital Marketing Trends for 2020 Are Here
Top Digital Marketing Trends for 2020
The field of digital marketing is constantly evolving. From how people consume online content, to changing trends in how companies connect with their target audience (ie: social media influencer campaigns), there is one thing that’s guaranteed.
Change in digital marketing trends is constant.
For this post, we wanted to talk about some of what’s on deck for 2020.
Voice Search will start to make more of a splash
Fun fact. Approximately 25% of people in the US, who are over the age of 18, own some sort of smart speaker device, such as Google Home, Alexa, or Amazon Echo. Current data further suggests that approximately 31% of smartphone use voice-activated search functions (ie: Siri) at least once a week.
Voice search functions are continuing to grow in popularity, and it’s believed that in the year 2020, as many as 50% of smartphone users will use this feature on a weekly basis.
If your company hasn’t optimized your website for voice searches, you run the risk of being left behind.
You need to sell on social media
Data suggests that 70% of Pinterest users, and 60% of Instagram users, shop using social media. For example, if you own a clothing boutique, consider adding posts of models wearing your designs. In the post, include the “X dress, being worn by Y name, on sale now for $55.”
Creating shoppable posts can help drive traffic to your website, which, in turn, can bolster your website’s SEO.
Influencer marketing will continue to be important
If influencer marketing isn’t part of your social media strategy, you may want to consider adding it. These internet celebrities have tens of thousands, if not hundreds of thousands of followers—and when they plug a product or brand, their followers tend to take notice. Data suggests that more than 90% of people trust consumer recommendations more than corporate advertising. Suffice to day- influencer campaigns can provide a more “personal touch” to your digital marketing plan.
The rising important of social media messaging
Connecting with your consumers via social media messaging can have a positive impact on your brand. Facebook messenger and WhattsApp provide a more personal line of communication for customers who have questions, want to schedule an appointment or voice a complaint.
People love personalized marketing- and if you’re not already tapping into this trend, you’ll definitely want to adopt it.
For more information about upcoming digital marketing trends for 2020, call WBN Marketing today to learn more.