17 Mar Three Key Factors in Creating a Consistent and Inspiring Brand
WBN Marketing handles everything from web design to SEO, content writing, social media management, email marketing management, press kits and more. Because we handle so many different aspects of our clients’ marketing campaigns, we understand how important it is for a business to establish and cultivate a consistent and inspiring brand identity across all marketing channels.
Here are three key factors in creating a consistent and inspiring brand and message:
- Establish a voice for your brand: Try to maintain the same tone and style of writing throughout all of your marketing channels. This voice should convey your business personality and philosophy. Remaining consistent with your “voice” across all marketing channels allows your customers/clients to get to know your business and relate to your business and encourages them to associate more strongly with your brand. It is extremely important to remember to use this brand voice when posting to social media platforms and engaging in email marketing, as many companies tend to steer to a less formal and sales-driven approach on social media and lose the attention of their followers by doing this.
- Select key words that best project your business purpose and brand identity and use these key words throughout all of your marketing campaign efforts. This will help to consistently reinforce your brand vision in the minds of your customers/clients/social media audience.
- Reinforce brand identity with a consistent visual brand identity. For example, use the same logo and colors on all marketing materials, whether in print or digitally, to help establish your brand identity in the minds of your customers/clients/social media audience.