Social media marketing is a great way to connect with your customers. Not only are social media campaigns far less expensive than more traditional forms of marketing, these types of campaigns can often prompt levels of consumer engagement that you simply can’t get by purchasing print or billboard ads.
Why social media marketing is powerful
In late 2017, an aspiring music festival producer decided he was going to create the world’s biggest and most exclusive music festival. He’d never done anything like this before, but out of the gate, he knew he needed to get some buzz going.
To accomplish this, he enlisted the help of a team of powerful social media influencers, including Kendall Jenner, Hailey Bieber, and Bella Hadid, among others, to post about the festival on their social media pages. In many instances, the posts consisted of a single orange square with the hashtag #FyreFestival.
The festival itself was nothing short of a raging disaster— several years later Netflix even made a documentary about the event’s countless downfalls. However– the social media campaign that helped launch the buzz about Fyre Festival, remains one of the most successful social media campaigns ever conceived.
Social media stories marketing for small business owners
Few, if any small business owners have the pockets to enlist A-list celebrities to post about their brand. But that’s not to say that you can’t launch a series of successful campaigns via your Facebook and Instagram stories.
Stories are a great way for brands to connect with and strengthen their relationships with their customers. For example, if you own an ice cream shop and you’re thinking about launching a new flavor, you could create a story that includes a poll. If you’re toying with adding Flavor X to your lineup- but 80% of respondents give the flavor two thumbs up, your poll will have accomplished two things. First, you’ve let your consumer base know that you’re adding something new to your menu. Second, the post will start to generate some buzz about your launch date.
Stories can also be used to highlight 5-star reviews, changes to your showroom, promotions, new hours, and other news items that are relevant to your followers.
If you’re interested in learning more about how to use Facebook stories, Instagram stories, and TikToks to connect with your followers, we can help. The team at WBN Marketing of Florida has decades of combined experience in helping businesses just like yours strengthen brand awareness and connect with their client base. For more information on how to get started, call our office today to learn more.