27 May Tips for Staying Connected with Your Clients During COVID-19
It’s still hard to believe how much the world has changed in just a few short months. (Mind you, this is as true for business owners as it is for the average consumer.) If you own a company and you’re trying figure out how to stay in touch with your client base during a time where many people are still sheltering-in-place, you’re not alone.
That’s why, for this post, we wanted to offer some tips for connecting with past clients and building relationships with new ones.
Connecting with your customers during COVID-19 can be as easy as creating a YouTube channel or posting a Facebook live video. For example, one restaurant GM we spoke with has started to do daily cocktail tutorials by posting “how to” videos on the restaurant’s social channels.
Another business owner we spoke with, who owns a dog grooming company, said she’s doing Facebook live Q&As with her clients on topics such as how to trip their pet’s nails, and how to give their dogs an at-home haircut.
Others are using social media to announce they’re offering discounts on their products and/or free shipping.
Regardless as to the type of messaging strategy you choose, there are a few things you’ll want to keep in mind, such as letting your clients know what you’ve changed about how you’re doing business, the health precautions you’re taking to keep your staff and clients safe, and to ask your clients if there are ways you can help them through this time.
For example, a gym owner we spoke with fielded the last question to his members. What his members most wanted, he said, was to borrow equipment. Now, he hosts an equipment swap every three weeks.
To start, his members got to email in their wish list of what they wanted (barbells, kettlebells, etc.) From there, he created a list of who would get what, he sterilized all of the equipment, and he set a timeframe where people could enter the gym, one at a time, to pick up what they planned to borrow. After three weeks, he asks everyone to return their items, and the cycle starts again.
“Not only was it a great way to stay engaged with my clients, the word-of-mouth of what we’re doing to support our members in their efforts to stay fit at home, has been an invaluable marketing tool,” he said.
If you still have questions about how to connect with your clients during this challenging time, the team at WBN Marketing is here to help. Call us today to get started.