Tips for Using SEO to Boost Your Website Ranking

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Tips for Using SEO to Boost Your Website Ranking

Tips for Using SEO to Boost Your Website Ranking

If you want your customers to be able to locate your business online, you probably know that your website will need to rank on the first or second page of a search engine query.

What most people don’t realize is that search engine optimization (SEO) is about more than just keywords.  If you’ve only been focusing on keywords (and not much else), you probably aren’t getting the results that you want.

Below are just a few of the other things you can do to help boost your website ranking.

Website usability is key

Let’s say that you build the world’s best and most informational website; if it’s not user friendly, it’s hard to navigate and your contact information is difficult to find, your website isn’t going to be doing you any favors in terms of ranking.

Users should be able to achieve their objectives with ease.

They should also be able to learn how to navigate your website quickly and easily. If users can’t re-find your website the next time they do an Internet search, or if your website has one or more 404 Page Not Found errors, all of this will have a negative impact on your ranking.

Relevant, high-quality content

If you own a catering company and you decide to add a blog, your blog should focus on catering topics that are relevant to local consumers. If your blogger is putting up posts about pro-tips for back-to-school shopping, this is going to have an affect on your SEO ranking.

One of the key things that the search engine crawlers pay attention to is “dwell time.” Basically, they pay attention to how long people stay on your website to review and consume its content.

The longer that people stay on your website, the better it will be for your ranking. If they bookmark your pages in Google Chrome, this will also help boost your ranking.

Monitor your page load speed

Both Bing and Google take page-loading speed into consideration in their respective algorithms. If your website is slow to load, users may get frustrated and start to look elsewhere for what they need.

Not only is this going to have a negative impact on your dwell time, it’s going to have a negative impact on your SEO ranking.

Moving forward

The ranking algorithms may have gotten a lot pickier in the past few years, but that’s not to say the new best practices are hard to navigate. When you take some time to focus on your website’s usability, in addition to keyword density, your SEO ranking will thank you.