Tips for Using YouTube to Market Your Business


Tips for Using YouTube to Market Your Business

Although there are still quite a few managers that are wary about using YouTube to promote their business, there are many benefits to getting off the fence.  Why? The reason is simple. If you take a few minutes to look around the website, you’ll notice that some of the most liked (and viral) videos weren’t made by professionals. This is great news for marketers because it underscores that you don’t always need to spend a ton of money to get a great ROI.

Pro tips for first-timers

When it comes to creating great video content, you don’t need to recreate the wheel. In fact, you may be equally (if not more) successful by taking inspiration from what you can see is already working.  Videos that are weird, funny and/or useful are always a safe bet.

If you’re still not sure where to start, you may want to take a few hours to browse videos that have been posted by others in your industry. See what types of videos have received the most (and least) likes. This should help provide you with a launch point.

Use keywords

Let’s say your company sells hammers and you want to market your business to people who need to buy one. You’ll want to include the word “hammer” in the title of the video, the description and the video tags.

For example:

  • Title: Why Everyone Needs to Own a Hammer
  • Description: When you don’t own a hammer, you may find yourself nailing things into the wall using the back of a shoe. Watch this video to see why that’s a bad idea
  • Tags: Hammer, hammer fail, why people need to own a hammer,

If you’re not sure which keywords to target, take a minute to see what your competition is using. If you duplicate what’s working (and relevant to your business) there is a greater chance that your video will show up in the “suggestions” column when someone views similar content.

Don’t forget the Call to Action!

Lastly, you’ll want to use multiple calls to action. This doesn’t have to be complex- and it can include phrases such as “subscribe to my other videos” or “follow me on Twitter.”

You can also ask for people to post comments, rate your video or subscribe to your channel.


If you’re interested in learning more about how to use YouTube to market your business, call WBN Marketing today at 239-919-0933 to speak with a digital marketing expert.


12 Tips for Using YouTube to Promote Your Business