Do you want to improve your online marketing efforts but you don’t have the budget to hire someone to work in-house? Have you been thinking about outsourcing this to a digital marketing agency but you’re concerned it will be too expensive?
The good news is that working with an online marketing firm is a lot more affordable than you might think. Not only do you have the ability to ramp your spending up (or down) as needed, if it turns out that a particular campaign isn’t working as well as you hoped, it can be pulled back and re-tooled as needed.
Below are just a few of the things you should know about what it’s like to work with an online marketing firm.
You’ll get analytics
The days of throwing a bunch of advertising dollars against the wall, to see what sticks, are long-gone. Are we saying that print, radio, and billboard ads no longer work? Absolutely not. However, there’s no actual way to measure the detailed success of any of those campaigns. Can you know how many people saw the ad you ran on page 4 of the local paper—and of those viewers, how many of them converted into customers? No. Online advertising, however, comes with an abundance of analytics capabilities. Not only can you set a specific budget, you can track exactly how well your campaign is doing in real time.
You can increase or decrease your spend as needed
Traditional forms of advertising often require businesses to lock into long-term contracts. For example, if you’re interested in print, you may need to sign a contract indicating you’ll commit to a particular sized ad for a set number of weeks or months. On the other hand, when you work with a digital marketing firm, you’ll have the ability to increase (or scale down) your advertising budget from month to month. If a campaign is doing incredible and you want to invest more money in it- that’s easy. Or, if you check the analytics and it’s not doing as well as you hoped, you can pull back, regroup, and try something else. You’ll never be locked into a long-term campaign that’s not generating results.
Have questions? We can help
For more information about the benefits of working with an online marketing firm, we can help. Call WBN Marketing today to speak with a local expert.
