Top 3 benefits of online marketing

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Top 3 benefits of online marketing

If you’re in the process of reevaluating your marketing budget, you’re likely looking for ways to get the biggest bang out of your buck. Print and radio ads are expensive, and unfortunately, they’re not always effective. For example, if you take out a print ad in the Sunday paper, and your ad runs on page 6, how can you be sure that your target consumer base reads that particular paper, and if they do, how can you know they’ll read whatever article is printed on page 6?

This is where online marketing comes in.

Online marketing costs far less than print and radio ads

A recent study found that online marketing costs approximately 61% less than print, radio and other traditional forms of marketing efforts.  Additionally, the cost to advertise or promote your business on social media platforms, such as Facebook, Instagram, and YouTube, is extremely favorable (and it costs a lot less than you might expect.) For more information on the cost-benefits of investing in a digital strategy, call our office today to learn more.

Online marketing allows you to target specific demographics

Instead of “throwing a bunch of stuff against a wall to see what sticks,” it makes a lot more sense to invest your marketing dollars using a specific, targeted approach. If your primary consumer base is made up of parents in their 20s, social media marketing allows you to channel your ads to that specific demographic.

Influencer marketing is also an option that might be worth exploring. Using that same example, you can reach out to individuals who have a significant following that falls within your demographic. If Mary Jane Q is an influencer that’s followed by tens of thousands of young parents, you can pay her a fee to promote your product or service on her social media page or channel.  While big-name celebrities often charge a pretty penny to do this,  other influencers will often do this for a price that fits within your budget.

Online marketing is measurable and trackable

Lastly, one of the greatest benefits of online marketing is that you’ll have access to real-time data that shows how effective your efforts are. You’ll know how many people have seen your ads and that data can be tracked against your revenue. If you see something is working and you want to expand your efforts, you can do that. On the other hand, if something isn’t working, your online strategy can be tweaked so you can move in a different direction.

For more information about the benefits of developing a targeted digital marketing strategy, call WBN Marketing today to learn more.