It’s been a little more than 2 years since COVID-19 emerged on the world stage, and most people can agree that the pandemic has fundamentally changed how we live our lives. For example, whereas most employees worked in offices before the pandemic began, today, a growing number of organizations allow staff to work from anywhere they have access to a wifi connection.
E-commerce is also still booming. Online grocery orders, which now top $6.7 billion each month, are more than double what they were in late-2019. Online sales for goods and services are also still at all-time highs, and despite the fact that COVID-19 is no longer at the forefront of most people’s minds, our online shopping patterns still largely resemble what they looked like in mid-2020.
Suffice to say, staying on top of your digital marketing efforts is still as important as ever.
How your business benefits from online marketing
- Digital marketing allows you to reach a wider audience. Whereas traditional forms of advertising, such as radio, print, and television ads, only tend to reach people within a certain geographical region, online marketing efforts have no boundaries. Advertising on platforms such as Facebook and Instagram allows business owners to reach users throughout the globe.
- Online marketing is cost-effective. Traditional advertising means are expensive. Not only does it come with a significant out-of-pocket cost, most traditional advertising outlets require long-term contracts and commitments. On the other hand, online marketing efforts can be scaled up or scaled back as needed. If a particular campaign is going well and you’d like to invest more money in it, you can do that immediately. Or, if a campaign isn’t working well and you’d like to pull it back, retool it, and relaunch it, you have that option as well.
- Digital marketing can help improve your ROI. A key goal of online marketing is to drive traffic to your website. The more traffic your website generates, the better the chances are that these visitors will buy your product or service. One of the best things about digital marketing is that your efforts are measurable and trackable- so you’ll know in real time how well a campaign is doing.
For more information about why online marketing is still important, or if you’re interested in learning more about how you can improve your digital marketing efforts, we can help. Call WBN Marketing today to speak with a local expert.