02 Dec Top 5 Signs it’s Time to Redo Your Website
Your website is the first impression your customers will have of your business. If you think it’s out of date (or needs a bit of a refresh), now is a great time to add the task to your new year’s resolutions to-do list.
For this blog post, we wanted to highlight the top 10 signs it’s time to revamp your website.
You have a high bounce rate
When it comes to SEO ranking, the search engine algorithms pay quite a bit of attention to your website’s bounce rate—which—in plain English, is defined as the amount of time someone spends on a webpage before clicking away. When people click away (or “bounce”) quickly, this can and will affect your SEO ranking. If your website has a high bounce rate, you’ll want to be proactive in figuring out why. It may be a sign that it’s time for a redesign.
Your website looks old
Like we mentioned earlier, your website is the first impression that customers will have of your business. If your website looks old and outdated, that could have a negative impact on your conversion rates. Does your website have flashing graphics, numerous font styles and/or an over-the-top color scheme? For more information on the types of design flaws that can send potential customers running for the hills, do a Google search for “worst websites.”
Your page load speeds are horrific
Thanks to smartphones and tablets, people have gotten used to the idea that they can access—pretty much anything—with the click of a button. If your website is slow to load, there’s a good chance that your visitors aren’t going to wait around. (Also- if your page load speeds are slow, this is likely harming your bounce rate.)
It hasn’t been updated in years
Late last year, one of our employees vacationed overseas. She’d read about a famous restaurant that was in the area she was staying—and, of course, she decided to look it up. She was shocked to find the website hadn’t been updated since 2016. There were zero updates to the content, the event pages, and the design. If your website’s appearance is outdated (or it lacks an SSL certificate), it’s time to sit down with a web designer.
Have questions? Call WBN Marketing today
If you’d like to learn more about how a redesign can help improve your website’s ranking (and your conversion rate), we can help. Call WBN Marketing today to speak with an expert.