Top Digital Marketing New Year’s Resolutions for 2021

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Top Digital Marketing New Year’s Resolutions for 2021

The year that felt like it would never end is finally coming to an end (although, if on Dec. 31, the clock changes from 12:59pm to 12:60pm, we don’t think anyone would be surprised.)

Assuming 2020 will not last forever, if you’re like most people, you probably have your sights set on 2021. Below are just a few of the digital marketing resolutions you should consider adding to next year’s to-do list.

Strive to increase customer engagement

Customer engagement is as important as ever. Why? Because when a brand engages with their customers, their customers are more likely to share the experience with their friends. (Which, in turn, can help increase your conversion rate.) If you have questions about how you can increase the likes, shares and comments on your social posts, call WBN Marketing today to learn more.

Utilize video marketing

Are you producing videos to promote your product or service? If not, you should be. A study by the Content Marketing Institute found that videos can generate up to 10x more shares, comments and consumer engagement, than other types of content. Do you need to break the bank to create videos? Definitely not. For more information on how to create (and market) videos on a budget, call us today to speak with an expert.

Make sure your website is optimized for voice search

Thanks to Siri, Alexa, Cortana and Google Assistant, voice searches have become a lot more prominent. Lots of people are using voice search to find local businesses. If your website isn’t optimized for voice search, this should be added to the top of your digital marketing resolutions list.

  • According to a study performed by Adobe Analytics, mobile users are 3x more likely to perform a voice search. These searches tend to be specific to a certain location, aka, “Hey Siri, where can I get a slice of pizza nearby?”
  • Statista reports that in 2018, more than one billion voice searches were performed each month.
  • Mobile Marketer projects that by the year 2022, voice searches for shopping will be a $40 billion industry. (Yes, that’s billion, with a “B.”)

 

In closing

Digital marketing requires a multi-faceted approach- and when it’s done right, your digital strategy can increase your brand’s awareness, improve your customer engagement, and, of course, increase your conversion rate. Are you ready to get started? Call WBN Marketing today to learn more.