11 Dec Top Digital Marketing Tends for 2020, Part II
Top Digital Marketing Tends for 2020, Part II
There are tons of emergent digital marketing trends on deck for 2020. So many, in fact, that we couldn’t squeeze them all into one post. (If you haven’t checked out our previous post, you can do that by clicking here.)
Embrace interactive content
There are many types of interactive content, including 360-degree video (which is perfect if you want to show off new additions to your showroom), shoppable posts, polls and quizzes, to name a few. Instagram stories, for example, are a great way to poll your followers on a particular topic or subject. Data suggests that more than % of buyers look for interactive content when they’re shopping online.
Video is here to stay
Last year, we talked a lot about the importance of incorporating video into your social media marketing plan. If you were slow to adopt that trend, you’ll want to do it now. If you’re worried that you’ll need to hire a production team, or come up with a script, you can relax. Facebook / Instagram Live videos work extremely well. In fact, live videos are 3 times more likely to be watched than videos that are pre-recorded.
Content marketing is still king
Do you have a regular blog? Are you cross posting your content on social? Well, if you’re not, you should be. Content marketing allows you to demonstrate your knowledge and expertise in your field. For example, if you own a furniture showroom, you could pen posts about the hottest interior design trends for the upcoming year. If you’re a real estate agent, you could write a post about the types of home modifications that won’t help increase a home’s selling price. Write it, post it, cross post it and share your expertise.
Not only will this help direct traffic to your website (which is good for your SEO), longer, well-written posts can help improve your dwell time.
There isn’t any one magic pill when it comes to a digital marketing strategy. For example, instead of thinking of your digital strategy as being a cake, instead, you’ll want to break your strategy down into individual ingredients. Adding a little more of X, and removing Y, is going to provide you with a different end result.
If you have questions about how to fine-tune your digital strategy for 2020 and beyond, we’re here to help. Call WBN Marketing today to schedule a free consultation.