Top Digital Marketing Terms You Need to know for 2020

Top Digital Marketing Terms You Need to know for 2020

Top Digital Marketing Terms You Need to know for 2020

In our last two posts, we talked about some emergent digital marketing trends you need to keep your eye on. If the terms we used seemed a little bit Greek to you, that’s OK.

We’re going to take some time to cover all of that that now.

Analytics: In today’s world, data is king. And when it comes to digital marketing campaigns, you’ll need to use analytics to track the campaign’s performance. Analytics can help you understand how many visitors your website had, the average time they spent there, which pages they viewed and more.

Bounce rate: Let’s say you own a coffee shop, but all of your blog posts are about indie music and how to care for house plants. If a user finds your website and only views one page (because your business has nothing to do with your content), they’re not going to stay on your website for very long. (You may have heard your kids say something to the effect of “OK, it’s time to bounce.” This is essentially the same thing.)  Websites that have a high bounce rate tend to do poorly in search engine rankings.

Content marketing: This involves crafting informative, well-written content that helps establish you as an authority in your field. For example, if you own a house cleaning service, you may consider writing a lengthy post about the benefits of green cleaning products, how to de-clutter your home before the holidays, or the benefit of having your home deep-cleaned after the holidays. When your blog post is written, and you post it to your social media accounts, that’s referred to as content marketing.

Engagement rate:  Adding posts to Facebook, Twitter and Instagram isn’t about throwing everything against the wall in hopes that something will stick. The goal is for your followers to engage with the post. The higher the number of likes, comments and shares a post gets, the higher your engagement rate will be. (Fact: Engagement rate is an important component of SEO.)

Search Engine Optimization:  Search Engine Optimization (SEO) is what drives where your website ranks during an online search. It includes a variety of things that you can do to organically improve your ranking. For example, blog posts, social media engagement rate, video posts, having a website that’s optimized for voice searching, are all key components of SEO. (Fact: SEO isn’t a one-shot process. For more information about how SEO best practices are constantly evolving, call our office today to learn more.)

For more information on how digital marketing works, call our office today to learn more.