If there’s one thing that can be said for the digital marketing realm, it’s that change is constant. Trends in digital marketing change from year to year- which means what worked well for you in 2019 may not work as well for you today. Below are just a few of the things you’ll want to keep in mind for the second half of 2022.
Consumers love interactive content
One of the best ways to interact with current (and potential) customers is on social media. Not only does social media allow you to reach millions of consumers all across the globe, it allows you to help them build a relationship with your brand. Posting a photo and a block of text on sites like Instagram is another. Adding additional elements, such as polls, quizzes, and questionnaires, is another. For more information on how to create eye-grabbing social media posts, call our office today to speak with an expert.
Email marketing is still in vogue
If you’re not utilizing email marketing, you should be. Well-crafted, consistent communication (with an occasional sprinkling of discount codes) can be a great way to maintain communication with your customers. You should also be aware that building out your email contact list may not be as hard as you think. For example, many companies offer clients codes for free shipping or X% off their next order if they sign up for their email list. Other companies require clients to “sign up” to place an order through their website.
Lastly—if you do plan to use email marketing, don’t just blast out a few blocks of text. Your content should be well-crafted, fun to read, and be something that gets consumers excited about building a relationship with your brand.
Influencers are still as important as ever
An influencer is a social media user who has amassed a significant number of followers. In many cases, their social media content is geared toward a certain audience, such as new moms, outdoor enthusiasts, or the DIY crowd. If you have a product or service that you want to market, reaching out to an influencer that’s relevant to your industry may serve you well. For more information about how influencer marketing works, and possible costs to partner with influencers that could be helpful to your brand, call WBN Marketing today to speak with an expert.
Are you ready to take your digital marketing efforts to the next level? Call our office today to get started.