19 Aug Two Digital Marketing Mistakes Your Brand Needs to Avoid
If you’re new to the realm of digital marketing, there are likely some things you already know. For example, when done correctly, blogging can help improve your website’s SEO. You may also know that social media can be an invaluable resource in terms of connecting with your target market.
Yet there are also some things you’ll want to avoid.
A cautionary tale
Several years ago, Gordon Ramsey appeared on a show called Kitchen Nightmares. The premise of the show was simple- Ramsey would visit failing (or near-failing) restaurants, re-educate the staff, perform a restaurant makeover, and provide the owners with the tools they’d need to turn their business around.
Yet in season 6, Ramsey did something he’d never done before. He was called upon to help dessert company in Scottsdale, AZ, only to decide that the owners were beyond saving. He walked out- and the episode concluded.
The restaurant ultimately closed. Yet this was less about Ramsey’s decision not to help them, and more about how the owners interacted with the public.
In scrolling their social media pages, husband and wife pair were often (if not almost always) combative with their followers. For example, in response to one negative review, the owners replied “You are all little punks. Nothing. you are all nothing. We are laughing at you. All of you, just fools. We have God on our side, you just have your sites.”
Another post said the following: “You people are all s&*t. Yelp s*^t, Reddits [email protected]#t. Every s&*t. Come to here, I will f^^%*@g show you all.” (Note, WBN edited this content. In the initial post, the expletives were written out.)
So, as you can see, this is a prime example of how to not use social media.
If you’re considering launching a creative campaign on your social media pages, be sure to check with a digital marketing agency in advance. You’ll want to make sure that your messaging 1) reaches your target audience and 2) it’s crafted correctly.
For example, in February 2017, the US Department of Education posted a photo of W.E.B DuBois on Twitter with the quote “Education must not simply teach work – it must teach life. W.E.B. DeBois.
(Did you catch the flub? In a post highlighting the importance of education, the US DOE misspelled DuBois’ name.)
If you have questions about some of the top do’s and don’ts of digital marketing, call WBN Marketing today to learn more.