Two Key Reasons You Need to Update Your Website

Two Key Reasons You Need to Update Your Website

The coronavirus pandemic (and its subsequent stay-at-home-orders) has inspired lots of Americans to tackle long-overdue housekeeping projects. For some, that means updating the landscaping, painting interior walls and [finally] cleaning out the garage.

Yet that’s not to say that small businesses shouldn’t be engaging in some updates as well.

For example, if you haven’t updated your website in longer than you care to remember, doing a “refresh” should be at the top of your list.  Now more than ever, your website is among the most cost-effective ways you can market your business.  And while shelter-in-place orders have become less restrictive, there are still many consumers who feel safest doing their shopping from home.

If you’re still not quite sold on the benefits of performing a website update, read on.

The search engine algorithms are constantly changing

In the early days of SEO- keyword stuffing (ie: when you’d load up your content with as many keywords as you could), helped websites rank well. Yet a few years later, when the algorithm changed, websites that were “keyword stuffed,” had their rankings dinged significantly.

What works, and doesn’t work in terms of improving organic SEO, changes constantly.

For example, websites that don’t have an interactive design (ie: coding that allows your customers to easily view your website from a smartphone), are being dinged. Websites that are optimized for voice search, are starting to perform better.

Small business owners often find themselves struggling to keep up with the latest standards. If you have questions about how your web design is impacting your SEO ranking, call our office today and we’ll be happy to provide you with a free SEO report.

No one likes stale bread

Imagine you’re taking a trip to the farmers market to buy a loaf of bread. On the left, you find a baker who is offering multiple, fresh-baked loaves. On the right you notice another vendor, but their selection looks a bit stale. Pretending that all the sellers’ ingredients are the same, which baker would you choose?

At this point, you may be wondering what stale bread has to do with your website. Let us explain.

If your website’s content isn’t updated regularly, the search engine algorithms will see your website as being “stale,” and yes, that can also ding your ranking. And while no one is suggesting you rewrite the content on your homepage every few weeks, adding a regular blog will not only help add fresh content, it will help your website from getting stale.

In closing

If you’re thinking about refreshing your online marketing efforts, revamping your website is a great place to start. For more information about the benefits of a website refresh, call WBN Marketing today to learn more.