Using Instagram to Grow Your Business

Using Instagram to Grow Your Business

Social media marketing can be a great way to enhance your brand’s awareness and grow your business. If you have yet to tap into the power of Instagram, you’re missing out on the power of its reach- especially when you consider that data shows that the platform has more than 800 million active monthly users.

Yet when it comes to social media posts, you’ll want to employ a strategy that’s targeted and effective. Posting on Instagram should be about more than sharing food pics and cute pets. Remember- it’s all about enhancing your brand’s image.

Three types of posts

Strategists recommend using promotional posts (which would encompass anything that’s related to your company), conversational posts (where you encourage your followers to answer questions or “like and share” as a means of entering a contest) and sharing posts (which involves posting industry relevant content that was generated by another company.)

Don’t forget hashtags

Hashtags are an extremely effective way to help your posts appear in search results. Yet before you go nuts, you’ll want to take some time and do some research. Trending hashtags often change quickly, which means that what you used three weeks ago may not be as effective today. It can take some time, but when done correctly, this strategy can help grow your follower base and your conversion rate.

Engagement is important

If you’re looking to grow your Instagram account, you’ll need to engage with your target demographic. This means you’ll want to follow new accounts and comment on relevant posts.

Likes are good, but commenting is more likely to help your brand noticed. When you engage with your demographic in a meaningful way, they’ll be more likely to visit your page and follow your account.

Don’t pay for followers

Although some people think that paying for likes or followers is a quick fix, this isn’t in your best interest. First, there’s no guarantee that the newly-bought followers won’t unfollow you in the upcoming weeks or months, and second, accounts that have a huge follower base, but lack engagement tend to get dinged.

Much like Google has an algorithm that determines which businesses appear on the front page of a search result, Instagram has an algorithm that determines which posts show up in search results, and which ones are suppressed.

Experts you can trust

If you’re interested in learning more about how social media marketing can help grow your brand, contact WBN Marketing today.