06 Jan Influencer Marketing to Add Value to Your Business
An online influencer is someone who has earned an audience by producing content on a specific topic or specific range of topics. This person or organization has gained a significant following and has the ability to alter consumer behaviors. Influencer marketing utilizes the influence of an “influencer” to meet the specific goals of a business.
Here are some tips for utilizing influencer marketing:
Understand your target audience. What better way to give your audience/customer base what they want than to really get to know what they are looking for and deliver your product/service based on that? Do your research and determine whom your customer is and who influences how they research, evaluate and buy.
Think beyond primary audiences. Influencer marketing grows by building quality relationships with specific people or organizations and reaching the secondary audiences of those people/organizations. Stretching your plan beyond a primary audience is essential in expansion and a business’ overall success.
Consistency is key. Instead of aiming to bring one plan to fruition and then just cruise from that point forward, invest in earning trust from your audience, sustaining connections with your audience, and consistently evaluate and reevaluate your plan to maintain consistent growth.
Remember the importance of the human connection. In forging a relationship with an influencer, stay focused on the human connection and focus on your target audience’s interests and passions as well as the interests and passions of the influencer you are either aiming to partner with or are already working with.
Provide value. In looking for an influencer for your company to work with, find opportunities for this potential partnership to enrich the work of the influencers, while adding value to your business. This makes it a win-win situation for all parties involved and adds value to the partnership.
Lastly, keep track of the relationships you build with influencers and how those relationships result in higher website traffic, mentions, leads, and/or sales.